Djarum Super Clove Cigarettes

Djarum is an Indonesian kretek (clove cigarette) manufacturer and currently the third largest after Gudang Garam and HM Sampoerna. It was founded in 1951 by Oei Wie Gwan.

In 1951 Oei Wie Gwan, an ethnic Chinese businessman bought a nearly defunct cigarette company in Kudus, Central Java known as NV Murup. Originally the brand was called Djarum Gramofon which means ‘gramophone needle‘ he shortened it into Djarum which only means needle. The company’s first brand was ‘Djarum’ and it proved to be a huge success. The company began creating a new brand known as ‘Kotak Adjaib’. The company was nearly extinct when in 1963 a huge fire destroyed the company’s factory which was followed by the death of Oei Wie Gwan. Nevertheless, the new owners – Oei Wie Gwan’s children, Budi and Bambang Hartono, took the opportunity to rebuild and modernize the company.

In 1970 the company built a research & development center to create new kretek blends. The company realized the potential of exporting its products and began exporting in 1972. In 1976 the company succeeded in creating the first machine-made kretek known as Djarum filter and in 1980, one of the company’s most popular brands – Djarum Super was launched. Budi and Bambang Hartono diversified the company’s activity outside of cigarette manufacturing. After the monetary crisis of 1998, the company became a part of a consortium which bought Bank Central Asia (BCA) from BPPN, the largest private bank in Indonesia which was formerly a part of the Salim Group. Presently the majority stake of the bank (51%) is controlled by Djarum. In 2004 the Djarum Group acquired a 30 year BOT contract from the government to develop and renovate Hotel Indonesia in Jakarta under the Grand Indonesia project.

The Djarum badminton club (PB Djarum) was founded in 1974 by company CEO Budi Hartono. Its players such as Liem Swie King and Alan Budikusuma have participated and won numerous championships for Indonesia.

Djarum cigarettes are no longer available for purchase in the US as of September 22, 2009. The Family Smoking Prevention and Tobacco Control Act, introduced in the US Congress and signed into law by President Barack Obama, gives the FDA even more control of tobacco regulations; one of the provisions in the law includes a ban on the use of flavors in cigarettes, other than menthol.[1] Without current federal regulation on the sale of flavored cigars within the United States, Djarum has released a line of small, filtered, flavored cigars under the familiar names of their clove cigarettes. The clove cigars are sold in increments of twelve per pack, are wrapped using tobacco leaf rather than thin paper, and (though they use a different kind of tobacco) taste somewhat similar to their kretek predecessors.[2]

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